Tata Motors to invest Rs 4 bn in Argentina
Source: IRIS NEWS DIGEST (22 September 2006)

Tata Motors plans to invest about Rs 4 billion in Cordoba in Argentina. The largest auto maker is putting up a beachhead to penetrate the automobile markets of Latin America, reports DNA Money.

The foray into Argentina would be part of the agreement that Tata Motors signed recently with Italian auto giant, Fiat. The set-up in Argentina will assemble an economy vehicle. The investment is expected to provide 2,200 direct and indirect jobs. Tata Motors` partner, Fiat will be making motors and transmissions with a USD 50 million investment.

Tata Motors recently announced its plans to invest close to Rs 120 billion over a period of four years to set up new manufacturing facilities and launch new products in the domestic and overseas markets. The company is looking at Russia as an important market for commercial vehicles and passenger cars.

Cil Securities declares 10% dividend
Source: IRIS (22 September 2006)

Cil Securities has declared a dividend at the rate of 10% on the equity shares of the company, Rs 1 per share of Rs 10 each fully paid up.

As per the latest results, CIL Securities` net sales for the 3-months period ended 30th June, 2006 was Rs 23.50 million and its PAT was Rs 6.67 million. The company`s earnings per share on a trailing twelve month basis is Rs. 4.87. At the closing price of Rs. 13.51 on Thursday at the BSE, the company`s shares were valued at 2.77 times earnings on a trailing twelve month basis.

Prudential Sugar board to consider allotment of CRPS
Source: IRIS (22 September 2006)

The board of directors of Prudential Sugar Corporation will consider the allotment of 4 lakh 6% cumulative redeemable preference shares (CRPS) for Rs 20 million to IFCI.

The board meeting of the company will be held on September 29, 2006 to consider the allotment of redeemable preference shares.

Pantaloon Retail to issue convertible securities
Source: IRIS (22 September 2006)

Pantaloon Retail India has authorized the board to issue, offer and allot equity shares or convertible securities with or without detachable warrants or fully convertible debentures for an aggregate issue size not exceeding Rs 2600 million to prospective investors whether institutions, incorporated bodies, mutual funds through public issues, rights issues, subject to necessary provisions and approvals.

Further, the board has given the authority to issue and allot 12,12,480 warrants with an option to the warrant holder to acquire, for every warrant, one fully paid up equity share for Rs 10 each at a price of Rs 1635 per warrant aggregating an issue price of Rs 1,98,24,04,800 to the promoter group on a preferential allotment basis, on such terms and conditions, subject to necessary provisions and approvals.

The members at the extra ordinary general meeting (EGM) of the company held on September 22, 2006 approved the above mentioned issues.

This how the world is..
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A story is told about a soldier who was finally coming home afterhaving fought in Vietnam. He called his parents from San Francisco."Mom and Dad, I'm coming home, but I've a favor to ask. I have a friendI'd like to bring home with me.""Sure," they replied, "we'd love to meet him.""There's something you should know the son continued, "he was hurtpretty badly in the fighting. He stepped on a land mind and lost an arm anda leg. He has nowhere else to go, and I want him to come live with us.""I'm sorry to hear that, son. Maybe we can help him find somewhere tolive.""No, Mom and Dad, I want him to live with us.""Son," said the father, "you don't know what you're asking. Someonewith such a handicap would be a terrible burden on us. We have our ownlives to live, and we can't let something like this interfere with ourlives. I think you should just come home and forget about this guy. He'llfind a way to live on his own."At that point, the son hung up the phone. The parents heard nothingmore from him. A few days later, however, they received a call from theSan Francisco police. Their son had died after falling from a building,they were told. The police believed it was suicide. The grief-strickenparents flew to San Francisco and were taken to the city morgue toidentify the body of their son. They recognized him, but to their horrorthey also discovered something they didn't know, their son had only onearm and one leg.The parents in this story are like many of us. We find it easy to lovethose who are good-looking or fun to have around, but we don't likepeople who inconvenience us or make us feel uncomfortable. We would ratherstay away from people who aren't as healthy, beautiful, or smart as weare. Thankfully, there's someone who won't treat us that way. Someonewho loves us with an unconditional love that welcomes us into theforever family, regardless of how messed up we are.
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10 Ways To Keep Visitors At Your Site Longer
The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.
1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.
2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.
3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.
4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.
5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.
6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.
7. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early.
8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.
9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.
10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.

10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

10 Ways To Increase Sales By Promoting Yourself
People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.
1. Teach a free chat room class on a subject related to your business. You could install a chat room on your web site or use a free one from another web site. Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A Note From the Editor".
3. Publish a section on your web site called "About Us". With your information you could also include pictures. This shows people your not hiding behind your business.
4. Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. E-mail the article to web sites or e-zines that accept article submissions.
5. Create and giveaway a free ebook. In the ebook include a section called "About The Author". Also, include an advertisement for your business.
6. Participate in online communities like newsgroups, discussion boards, e-mail discussion lists and chat rooms. You will meet many people and in return they will get to know you.
7. Donate your time, products, or services to charities. You can list the charities you've contributed to on your web site. This will show visitors that you and your business care about others.
8. Promote yourself offline; teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.
9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.
10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Don't over do it though, you want to keep them interested in your product.

3 Ways To Generate Profitable Business Ideas Anytime
All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development, etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.
1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.
2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-books, web sites, journals, e-zines, newspapers etc. Your brain will generate profitable ideas by absorbing and arranging this information on a regular basis.
3. Don't have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time & generate profitable business ideas at the same time.
There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don't forget them. All businesses need profitable business ideas to stay ahead of competition.